Beyond social listening the age of conversational intelligence
Last week, Brandwatch was acquired by Cision, a leader in news distribution and media monitoring. This acquisition is the latest move in a changing social intelligence market, where the most innovative players have already gone beyond social listening to help brands accelerate their business. With that in mind, where is our industry headed? Historical leaders on the social listening & analytics market such as Talkwalker and Brandwatch started appearing in the marketplace at a time when brands were figuring out how to best leverage nascent social media communities. Ten years later, the digital landscape has evolved, and both tech providers and businesses have had to redefine their approach. Over the past year, we have seen an unprecedented shift in the importance o...
